Agentic Commerce: Merchant's Playbook for Consumer and Enterprise Customers via LLM Answer Engines

AI Builders Global Conference 2026

Date to be announced · Time to be announced

Your next customer won't visit your website. Their AI agent will buy on their behalf - either inside LLM apps like Gemini, ERP systems like SAP or inside chatbot on merchant's website. The impact of agentic commerce is different for a consumer whose Gemini is browsing for a laptop and for an enterprise procurement team whose SAP buyer agent is reordering hardware against a negotiated contract. This session takes the merchant's platform perspective: the product feeds and commerce APIs that make agentic purchasing possible across the first-party and third-party surfaces and focuses on the three strategic decisions that determine whether a merchant can serve the user journeys effectively. It also surfaces two structural failure modes to be aware of.

Session status: scheduled

Track: AI Industry Applications & Vertical Solutions

Level: Intermediate

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