From culture to cart: creativity that converts

Hosted by From Culture To Cart

A side event around Cannes Lions International Festival of Creativity 2026 in Cannes, France.

Date: Wednesday, June 24, 2026

Time: 16:00–18:00

Venue: Hotel Barriere Le Majestic, Penthouse 7th floor, 10 Bd de la Croisette, Cannes

Walmart Connect panel on creativity as the engine of modern retail. Khurrum Malik moderates with William White (Walmart CMO) and Marc Pritchard (P&G Chief Brand Officer). Rooftop reception follows from 4:30 to 6 PM.

Access: RSVP / ticket selection

Speakers & agenda

Marc Pritchard, Chief Brand Officer (Procter & Gamble)

William White, CMO (Walmart)

RSVP / details