Robots Can't Build Brands

Hosted by P&G

A side event around Cannes Lions International Festival of Creativity 2026 in Cannes, France.

Date: Tuesday, June 23, 2026

Time: 14:30

Venue: Lumière Theatre, Palais des Festivals, Cannes

P&G's Marc Pritchard on human creativity versus AI-driven production.

Access: festival pass

Speakers & agenda

Marc Pritchard, Chief Brand Officer (Procter & Gamble)