Gaming at Cannes Lions 2026

Every Gaming side events around Cannes Lions International Festival of Creativity 2026, curated for AI and tech executives by Chief in AI.

Side events

• FQ Sports: Changing the Game — The Female Quotient, 11:30, FQ Beach @ Hôtel Martinez Beachfront
• More Than the Game: Life, Leadership, Legacy — The Female Quotient, 15:30, FQ Beach @ Hôtel Martinez Beachfront
• The Future of Fandom: Why Flag Football Is Changing the Game — WACL (Powered by Propeller) (with Propeller Group), 14:30, WACL Empower Café
• Panel Discussion: The AI Advertising Era Changes the Game — Are You Ready? — DV (Double Verify), 13:00, DV Yacht
• Marketing Brew: Seizing the Moment in Sports: How Brands Can Win the Game - Outside of the Game with Ryan Aspell — Marketing Brew, 13:15, B&C Villa
• Seizing the Moment in Sports: How Brands Can Win the Game - Outside of the Game — Brands and Culture, 13:15, Brands & Culture Villa
• Heart of the Game: Capturing the Global Soul of the '26 World Cup — Campaign House, 11:30, Campaign House
• Brands&Culture: Fandoms, Communities & Niches — Brandsnculture, 12:30, Venue Confirmed on RSVP
• When the Game Ends, What Lasts? — WACL (Powered by Propeller), 11:15, WACL Empower Café
• Game On: Why Sports is Winning the Battle for Attention, Scale, and Speed — 3CV, 15:00, La Plage 3CV, Cannes
• The Long Game: Measuring Cultural Impact the Way Gaming Brands Do — Brands and Culture, 15:15, Brands & Culture Villa
• Uniting through the game: sports as cultural connector — Walmart Connect, 12:30, FQ Beach @ Hôtel Martinez Beachfront

People

• Allison McDuffee, Head of Global Brand Insights and Measurement (Roblox)
• Lolly Thomson, Joint Global Chief Creative Officer (M+C Saatchi Group)
• Craig McNary, Global Head of Brand and Creative (Xbox)
• Winnie Burke, Global Group Director, Fashion, Retail, Beauty, CPG Partnerships (Roblox)
• Brian Quarles, Chief Creative Officer (rEvolution)
• Casey Hurbis, former Chief Marketing Officer of BetMGM & Rocket Mortgage
• Shuji Utsumi, President and Chief Operating Officer (SEGA CORPORATION)
• Naoki Hamaguchi, Head of Creative Studio 1, Executive Officer, FINAL FANTASY VII Remake Series Director (SQUARE ENIX CO., LTD.)
• Takashi Iizuka, VP, Executive Officer, Sonic Creative Officer, Sega of America, Inc. (SEGA CORPORATION)
• Harry Elonen, Associate Brand Director (Minecraft/Mojang Studios)