Sports Marketing at Cannes Lions 2026
Every Sports Marketing side events around Cannes Lions International Festival of Creativity 2026, curated for AI and tech executives by Chief in AI.
Side events
- In Conversation with NFL and 72andSunny — ADWEEK, 12:05, ADWEEK House
- Axios House at Cannes 2026 — Axios House, 09:00, Port de Cannes Yacht Row
- Adform Cannes 2026 — Adform, 09:00, Venue Confirmed on RSVP
- The Future of Media, Sports and Community — ADWEEK, 15:55, ADWEEK House
- SPORT BEACH @ Cannes Lions 2026 — Stagwell, 09:00, La Plage du Festival
- CMO Insider Breakfast — Business Insider, 09:00, Sport Beach
- Instacart at Cannes Lions 2026 — Instacart, 09:00, Venue Confirmed on RSVP
- Stagwell Sport Beach — Stagwell, Plage Du Festival
- EA Sports Roundtable: Passive to Participant — EA Sports, 15:00, Sport Beach, La Plage du Festival
- Indeed Coaches Corner Breakfast — Indeed, 09:00, Sport Beach, La Plage du Festival
- The Hang: Athlete Networking at Sport Beach — Stagwell & Boardroom, 12:00, Sport Beach, La Plage du Festival
- Vevo Live Music at Sport Beach — Vevo, Sport Beach, La Plage du Festival
- Trailblazing Sports x Genius Sports Womens Event — Trailblazing Sports & Genius Sports, 16:30, Sport Beach, La Plage du Festival
- Sweatwork Morning Workouts at Sport Beach — Sweatwork & Stagwell, 07:00, Sport Beach, La Plage du Festival
- CeraVe x Boardroom New Face of Legs Party — CeraVe & Boardroom, 16:00, Sport Beach, La Plage du Festival
- The Trade Desk Roundtable: Premium Placement — The Trade Desk, 11:30, Sport Beach, La Plage du Festival
- Front row seat: Inside the future of live sports — Amazon Ads, 11:00, Amazon Port
- The Power Play: Women's Sports, Influence & The New Rules of Brand Growth — Nielsen, 13:00, Hotel Martinez - Nielsen Media Intelligence Hub
- FQ Sports: Changing the Game — The Female Quotient, 11:30, FQ Beach @ Hôtel Martinez Beachfront
- Creative Impact Unpacked: Is Sport Incompatible with Marketing Effectiveness? — Cannes Lions Official Programming, 15:45, The Forum, The Rotonde
- The creative power of sports — Kantar, 14:30, The Kantar Content Studio
- Stagwell Sport Beach: Meeting the Moment: Confidence, Culture, and the New Performance Playbook — Stagwell, 14:00, La Plage Du Festival
- Betting on Women: Why Women's Sports Became a Business Strategy — WACL (Powered by Propeller), 13:00, WACL Empower Café
- The Future of Fandom: Why Flag Football Is Changing the Game — WACL (Powered by Propeller) (with Propeller Group), 14:30, WACL Empower Café
- Marketing Brew: Seizing the Moment in Sports: How Brands Can Win the Game - Outside of the Game with Ryan Aspell — Marketing Brew, 13:15, B&C Villa
- SIGAWomen Lounge at Roberto Cavalli — SIGAWomen Lounge At Roberto Cavalli, 18:00, Roberto Cavalli Boutique, Bd de la Croisette, Cannes
- Lions Sport Summit — Cannes Lions, The Carlton Hotel
- YouTube World Cup Watch Party — YouTube, 20:30, Sport Beach, La Plage du Festival
- Creator Field Day — TikTok & Whalar Group, 09:30, Sport Beach, La Plage du Festival
- Inside the Jury Room: Entertainment Lions for Sport — Cannes Lions Official Programming, 13:15, Carlton Hotel Cannes
- Game On: Why Sports is Winning the Battle for Attention, Scale, and Speed — 3CV, 15:00, La Plage 3CV, Cannes
- ADWEEK Featured Conversation with Surprise Athlete — ADWEEK, 16:40, ADWEEK House
- Winning in Sports Marketing Year Round — ADWEEK, 09:50, ADWEEK House
- From Stadiums to Streets: How OOH Drives Performance Through Sports + Culture (with OAAA) — Beet.TV, 16:00, Salon Dinard, Hotel Barrière Le Majestic
- FT Session at Cannes Lions | Panel: Can Women's Sport Turn Itself Into Big Business? — Financial Times, 14:25, Nikkei FT Teahouse,
- Influential Sports x Fanatics Advertising Happy Hour — Publicis, 17:00, Influential Beach
- Stagwell Sport Beach: From Fairway to Fast Lane: How Brands and Athletes Extend Across Sports — Stagwell, 12:00, La Plage Du Festival
- Live Sports Don't Wait. And Neither Can Your Creative — Smartly, 14:30, Smartly Penthouse
- From Stigma to Visibility: Rewriting the Rules of Women's Sport — WACL (Powered by Propeller), 10:30, WACL Empower Café
- La Fête du Foot with Yahoo Sports — Yahoo, 15:00, Yahoo Beach
- Uniting through the game: sports as cultural connector — Walmart Connect, 12:30, FQ Beach @ Hôtel Martinez Beachfront
- TikTok: Where the World Watches Sports — TikTok, 15:30, Carlton Cannes, a Regent Hotel, 58 Bd de la Croisette, Cannes
- Brands&Culture: Fandoms, Communities & Niches — Brandsnculture, 12:30, Venue Confirmed on RSVP
- Seizing the Moment in Sports: How Brands Can Win the Game - Outside of the Game — Brands and Culture, 13:15, Brands & Culture Villa
- Stagwell Sport Beach: Wearables, Meet Shareables: The Intersection of Tech and Community — Stagwell, 12:30, La Plage Du Festival
- Attention to Belief: What Sport Teaches B2B Marketers about Influence — Cannes Lions Official Programming, 13:00, LinkedIn Rooftop, Carlton Cannes
- Sport Beach VIP Wrap Party — Stagwell, 15:00, Sport Beach, La Plage du Festival
People
- Tim Ellis, Executive Vice President and Chief Marketing Officer (NFL)
- Todd Kaplan, Chief Marketing Officer, North America (Kraft Heinz North America)
- Patrick O'Keefe, Chief Integrated Marketing Officer (Netflix)
- Gabrielle Wesley, Chief Marketing Officer, Confectionery (Mars-Wrigley North America)
- Damaune Journey, Global Chief Growth Officer (72andSunny)
- Chris Paul, Athlete, Entrepreneur, Philanthropist
- Robert Griffin III, Heisman Trophy Winner, Pro Bowl NFL QB, Host and Executive Director of "Outta' Pocket with RGIII" Podcast, and CEO of RG3 Sports (RG3 Sports)
- Glenn Cole, Founder and Chairman (72andSunny)
- Charlotte O'Neill, Managing Director (Man City Womens)
- Dan Reynolds, SVP Global Marketing (Hilton)
- Shana Stephenson, Chief Business Officer (New York Liberty)
- Maisie McCabe, UK Editor (Campaign)
- Diana Taurasi, WNBA Legend & 6x Olympic Gold Medalist (WNBA)
- Sue Bird, Athlete
- Lindsey Vonn, Athlete (Skier)
- Steve Phillips, Founder, Chair, and Chief Innovation Officer (Zappi)
- Uzma Rawn Dowler, Chief Marketing Officer (MLB)
- Fernando Sulichin, CEO (New Element Media)
- Romy Gai, Chief Business Officer (FIFA)
- Sally Sheppard, Director of Marketing, Stadium Revenue & Fan Experience (Manchester City Women)
- Jaylen Brown, Point Guard, NBPA Vice President (Boston Celtics)
- Jessica Grigoriou, SVP Marketing—Condiments (Unilever)
- Kameryn Stanhouse, Vice President, Sports & Entertainment Partnerships (IBM)
- Russell Wilson, Quarterback, Super Bowl Champion (3BRAND / Why Not You Foundation / Good Man Brand / Why Not You Productions)
- Shaquille O'Neal, Athlete (NBA Legend)
- Jayson Tatum, Forward (Boston Celtics)
- Lamar Jackson, Quarterback (Baltimore Ravens)
- Miles Chamley Watson, Olympic Medalist & Founder (World Fencing League)
- Hilary Knight, 5x Olympian, 2x Olympic Gold Medalist & 10x World Champion
- Toni Roeller, SVP In-Store Environment (Dick's Sporting Goods)
- Naomi Osaka, Athlete (Tennis champion)
- Nick Rivano, Director of Advertising Solutions - Product (Discord)
- Noah Lyles, Olympic Champion sprinter, Founder of Iconic Productions
- CC Sabathia, MLB Hall of Famer, MLB Special Assistant to the Commissioner
- Rick Pineda, Vice President of Global Sports (Diageo)
- Scotty James, Snowboarder
- Carlos Sainz, Athlete (F1 driver)
- Shaun White, Snowboarder
- Simon Whitcombe, VP Global Business Group (Meta)
- Louise Watson, VP Global Technology (Propeller)
- Tara Davis-Woodhall, Olympic Gold Medalist, track & field
- Trey Murphy, Forward (New Orleans Pelicans)
- Phil Cook, CMO (WNBA)
- William Nylander, Forward (Toronto Maple Leafs)
- Britt Wickes (Tennis Australia)
- Megan Rapinoe, Athlete
- Sara Gotfredson, Founder (Trailblazing Sports Group)
- Shannon Washington, Chief Creative Officer and Managing Partner (11 Ounces)
- Ken Griffey Jr., MLB Hall of Famer
- Felix Starck, Chief Executive Officer (Baller League)
- Jason Hernandez, Head of Agency Partnerships (DIRECTV)
- Colie Edison, Chief Growth Officer (WNBA)
- Brad Ross, Head of Global Partnerships and Social Media Marketing (Bank of America)
- Sally Lee, Senior Vice President, Programmatic & Applied AI Research & Tech (Canvas Worldwide)
- Katie Nolan, Host, "Casuals with Katie Nolan" & "Fan Service" (SiriusXM)
- Bryson DeChambeau, Professional Golfer
- Katie Mitchell, Managing Director (Seen Studios)
- Stephanie Dittmer Rogers, Chief Marketing Officer (San Francisco 49ers)
- Gerardo Soto, VP Media & Sports Marketing (Lowes)
- Cynthia Kleinbaum, Chief Commercial Officer (GameChanger)
- Jonathan Anastas, Chief Marketing Officer (Rumble)
- Emily Silver, Chief Marketing Officer (Dick's Sporting Goods)
- Paul Woolmington, Chief Executive Officer (Canvas Worldwide)
- Jason Taylor, Chief Revenue Officer (USA TODAY Co.)
- Diogo Guimaraes, Vice President Global Brand Activation (Oakley)
- Brian Quarles, Chief Creative Officer (rEvolution)
- Mark Rooks, Vice President of Creative, Sponsorships & Entertainment (Dick's Sporting Goods)
- John Gerzema, Chief Executive Officer (The Harris Poll)
- Tom Reichert, Dean (University of South Carolina)
- Kevin Durant, Basketball Player
- Arvid Lindblad, Visa Cash App Racing Bulls (VCARB) driver, 2026 season (Visa Cash App Racing Bulls (VCARB))
- Ellie Norman, Chief Marketing Officer (Formula E)
- Toby Craig, Chief Communications Officer (Manchester United FC)
- Amy McDevitt, Head of Live Sports Brand Partnerships (Amazon Ads)
- Candace Parker, Analyst (NBA on Prime; WNBA on Prime)
- Laura Pinnell, Vice President, Consumer Group, Europe & Middle East (NBA)
- Bex Smith, Founder & CEO (Crux Football)
- Isa Guha, BBC Sport Presenter & Former England International Cricketer (BBC Sport)
- Rosalyn Durant, Executive VP, Programming & Acquisitions (ESPN)
- Katy Loria, Chief Revenue Officer (GumGum)
- Nic Brandenberger, CMO (Mammut)
- Madison Raisch, Chief Creative Officer (National Women's Soccer League)
- Celessa Baker, Vice President, Marketing Partnerships (Sephora)
- Kraig Schulz, Chief Customer Officer (BERA.ai)
- Kelsey Philpott, Senior Vice President & Group Director of Marketing (Major League Baseball)
- Kristin Walker, Professor (University of South Carolina)
- Suzy Deering, CEO (Publicis Sports)
- Maria Sharapova, Tennis champion and entrepreneur
- Ashlea Klam, Athlete, U.S. Women's National Flag Football Team
- Kateryna Sadurska, World Record Freediver
- Arik Armstead, Defensive End (Jacksonville Jaguars)
- Damar Hamlin, Safety (Buffalo Bills)
- Cooper Flagg, Athlete
- Daniel Sturridge, Premier League Legend
- David Ortiz, MLB Hall of Famer
- Doc Rivers, Head Coach (Milwaukee Bucks)
- Fred VanFleet, Point Guard, NBPA President (Houston Rockets)
- Hunter Woodhall, Paralympic Gold Medalist, track & field (Athlete)
- Jack Fleming, President & CEO (Boston Athletic Association)
- Jaxon Smith-Njigba, NFL wide receiver (Seattle Seahawks)
- Jeff L. Herrmann, EVP Tech & Telco Industry Partner (Kantar)
- Alasdhair Willis, Chief Creative Officer (adidas)