“So… How Do We Sell This Thing?” Level Up Your Sales Training for Your Next Product Launch
Industrial Marketing Summit 2027
Date to be announced · Time to be announced
Too many sales trainings go deep on the product — every feature and spec — but stop short of what matters: how to sell it. This session covers a repeatable, step-by-step approach to building a strong sales training for your next launch — one that helps your team target the right accounts, handle objections, sell with confidence, and elevate both the launch and marketing.
Session status: scheduled
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Speakers and their event affiliations
- Stu Accola
Affiliation at this event: Marmon Holdings
Parent event
In person · Renaissance Austin Hotel and Conference Center, Austin, Texas, United States
This describes the parent event. Confirm the session’s attendance requirements with the organizer.
Companies participating in the parent event
These are event-level relationships, not confirmed sponsorship of this session.
- Aviate Creative · Speaker company Source
- Gorilla 76 · Organizer Source
- Greenwood Consulting · Speaker company Source
- Marmon Holdings · Speaker company Source
- Siemens EDA · Speaker company Source
- Silicon Labs · Speaker company Source
- StoryBrand · Speaker company Source
- TREW Marketing · Organizer Source
- VisionEdge Marketing · Speaker company Source
- Zupo · Speaker company Source