Industrial Marketing Summit 2027

Industrial B2B marketing with announced AI messaging, AI discovery and commerce sessions.

When
Feb 23, 2027 – Feb 25, 2027
Where
Renaissance Austin Hotel and Conference Center, Austin, Texas, United States
Attendance
In person
Status
scheduled
Event type
Summit · Editorial classification
Registration
See the organizer for current access, pricing and registration details.
Organizer
Gorilla 76

Industrial B2B marketing with announced AI messaging, AI discovery and commerce sessions.

Official event website · Registration details

People

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Companies

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Agenda

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Browse this event’s sessions

One Topic. Every Channel. How to Build an Omnichannel Content Engine

Talk · Editorial classification · Date to be announced

Transforming a single technical topic into connected omnichannel campaigns extends reach, reinforces messaging and maximizes subject matter expertise. Learn practical workflows for planning, repurposing and measuring campaign results across blogs, webinars, podcasts, videos and social media.

Official agenda

Reporting to Leadership: Metrics that Prove Business Impact

Talk · Editorial classification · Date to be announced

The pressure to prove marketing’s contribution to the business is real, constant and not going away. Most industrial marketing teams struggle to present data in a way that answers the question leadership is actually asking: Is our investment in marketing moving the needle? Learn how to audit your current metrics and identify which data points genuinely signal business impact and which are just creating noise.

Official agenda

The Human Side of AI: Why Clear Messaging Wins Every Time

Talk · Editorial classification · Date to be announced

Clear messaging is the greatest competitive advantage in an AI-powered world. Learn practical frameworks to simplify complex messages and preserve authenticity while using AI to communicate value customers immediately understand. Through real-world examples and proven strategies, discover how to build stronger brands by putting the customer — not the company — at the center of every message.

Official agenda

The In-Person Advantage: Rethinking Events in the Age of AI

Talk · Editorial classification · Date to be announced

The purpose of in-person events has evolved from information delivery to experience design, and trade shows are the place to do it. Build trust, strengthen relationships and accelerate buying decisions, all while creating memorable experiences that digital channels simply can’t. This session covers how to align event experiences with the customer journey to ensure every event delivers value.

Official agenda

Twelve Simple Techniques to Improve Your Designs that Require Zero Talent

Talk · Editorial classification · Date to be announced

Even the strongest content can be overlooked when the design fails to capture attention. Whether you use Canva or Adobe tools, there are proven graphic design techniques to reduce clutter, improve visual consistency and strengthen your branding to build trust with technical buyers. When used correctly, these steps will elevate the quality and effectiveness of your everyday marketing designs.

Official agenda

Why Complex B2B Industries are Exactly Where eCommerce & AI Matter Most

Talk · Editorial classification · Date to be announced

Industrial sales cycles are complex, but that doesn’t mean eCommerce is impossible. In fact, complexity is precisely where well-designed, self-service digital commerce can create the most value. When designed properly, it can help customers buy within the rules, sales teams focus on higher-value work and the business reduces friction. This session tackles how.

Official agenda

Your Brand vs. the AI Feed: How Industrial Buyers Discover Vendors in an AI-First World

Talk · Editorial classification · Date to be announced

AI is reshaping industrial buyer behavior. Marketers’ biggest question? What does it take to influence how buyers discover and evaluate vendors through AI? In this session, you’ll learn how AI systems interpret, evaluate and recommend brands, and walk through a practical roadmap for building an AI Visibility program across platforms like ChatGPT, Claude and Google’s AI Overviews.

Official agenda

“So… How Do We Sell This Thing?” Level Up Your Sales Training for Your Next Product Launch

Talk · Editorial classification · Date to be announced

Too many sales trainings go deep on the product — every feature and spec — but stop short of what matters: how to sell it. This session covers a repeatable, step-by-step approach to building a strong sales training for your next launch — one that helps your team target the right accounts, handle objections, sell with confidence, and elevate both the launch and marketing.

Official agenda

What’s available

speakers
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sponsors
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exhibitors
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attendees
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agenda
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Sources

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