Reporting to Leadership: Metrics that Prove Business Impact
Industrial Marketing Summit 2027
Date to be announced · Time to be announced
The pressure to prove marketing’s contribution to the business is real, constant and not going away. Most industrial marketing teams struggle to present data in a way that answers the question leadership is actually asking: Is our investment in marketing moving the needle? Learn how to audit your current metrics and identify which data points genuinely signal business impact and which are just creating noise.
Session status: scheduled
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Speakers and their event affiliations
- Laura Patterson
Affiliation at this event: VisionEdge Marketing
Parent event
In person · Renaissance Austin Hotel and Conference Center, Austin, Texas, United States
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Companies participating in the parent event
These are event-level relationships, not confirmed sponsorship of this session.
- Aviate Creative · Speaker company Source
- Gorilla 76 · Organizer Source
- Greenwood Consulting · Speaker company Source
- Marmon Holdings · Speaker company Source
- Siemens EDA · Speaker company Source
- Silicon Labs · Speaker company Source
- StoryBrand · Speaker company Source
- TREW Marketing · Organizer Source
- VisionEdge Marketing · Speaker company Source
- Zupo · Speaker company Source