Why Complex B2B Industries are Exactly Where eCommerce & AI Matter Most
Industrial Marketing Summit 2027
Date to be announced · Time to be announced
Industrial sales cycles are complex, but that doesn’t mean eCommerce is impossible. In fact, complexity is precisely where well-designed, self-service digital commerce can create the most value. When designed properly, it can help customers buy within the rules, sales teams focus on higher-value work and the business reduces friction. This session tackles how.
Session status: scheduled
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Speakers and their event affiliations
- Jason Greenwood
Affiliation at this event: Greenwood Consulting
Parent event
In person · Renaissance Austin Hotel and Conference Center, Austin, Texas, United States
This describes the parent event. Confirm the session’s attendance requirements with the organizer.
Companies participating in the parent event
These are event-level relationships, not confirmed sponsorship of this session.
- Aviate Creative · Speaker company Source
- Gorilla 76 · Organizer Source
- Greenwood Consulting · Speaker company Source
- Marmon Holdings · Speaker company Source
- Siemens EDA · Speaker company Source
- Silicon Labs · Speaker company Source
- StoryBrand · Speaker company Source
- TREW Marketing · Organizer Source
- VisionEdge Marketing · Speaker company Source
- Zupo · Speaker company Source